Women’s magazines have for years, sought to push women in a certain way; they should wear certain clothes, certain make up, they should do certain things and they should act a certain way for their man, especially in the bedroom.

Sex tips and lists of things “that men like” from so-called experts were the order of the day. This culture is slowly creeping into the male consciousness as well. Certain hair styles, stylish fragrances and designer stubble are all in vogue, and those who don’t conform are being told they’re getting left behind by their trendier friends.

Sex has changed to – tips from women for men, tips from men to men and a change in female expectations have all led to a crisis in male confidence. It’s a slow decline for both sexes, slowly being driven to conform to certain ways in appearance and in the bedroom.